Reviving Content Cadence: Why Consistency Matters in Content Marketing

Hey there! If you’re like me, you’ve probably started social media profiles or blogs in the past, only to let them go quiet when life got busy. I’m reviving my blog because I want to share my expertise with you. As a Financial Coach and Social Media Marketing Director, I’ve learned how to make the most of small marketing budgets and achieve SMART goals.

The Power of Consistency

When reviving an inactive account, it’s essential to be realistic about your posting schedule. Start slow, be consistent, and add more frequency as you grow. Remember, consistency is key to building trust and engagement with your audience.

Finding Your Rhythm

According to Adobe’s 2024 article [1], the ideal posting schedule is:

• Facebook: 1-2 posts per day
• X: 3 posts per day
• LinkedIn: 2-5 posts per week
• Instagram: 1-2 Reels per day + 1 image or carousel post per day
• TikTok: 1-3 posts per day
• Pinterest: 4-10 posts per day

But what’s more important than the frequency is finding a rhythm that works for you and your audience. Experiment, analyze, and adjust your content cadence to maximize engagement and results.

The Benefits of Content Marketing

Did you know that [2]:

• 87% of marketers report that content marketing generates demand/leads (an 11% increase since 2023)
• 74% of marketers say content marketing helps nurture audience/customers/leads (an 11% increase since 2023)
• 52% of marketers report that content marketing builds loyalty with existing clients/customers

Let’s Get Started

As a freelance marketer, I currently support non-profits and membership organizations, though my expertise is in brand marketing, user acquisition, and political marketing. I’m open to one-time or project-based marketing consultations.

Resources

[1] Adobe. (2024). How Often Should Creators Post on Social Media? Retrieved from https://www.adobe.com/…/consistent-posting-creators….

[2] Content Marketing Institute. (2024). B2B Content Marketing: 2024 Benchmarks, Budgets, and Trends. https://contentmarketinginstitute.com/…/b2b-content…/