Content Repurposing for Busy Small Business Owners

As a busy small business owner, you invest time and effort into creating high-quality content. But did you know you can breathe new life into that content and reach a wider audience? Content repurposing is the process of transforming existing content into new formats. Here are some ideas to get you started [1]:

• Turn blog posts into social media posts: Share key takeaways or quotes from your blog posts on social media platforms like LinkedIn, Twitter, or Facebook.
• Create videos from blog posts: Use animation or screen recording software to turn your blog posts into engaging videos for YouTube or other video platforms.
• Transform videos into podcasts: Extract audio from your videos and create podcasts that can be published on platforms like Apple Podcasts or Spotify.
• Use podcasts to create blog posts: Transcribe your podcasts and turn them into written blog posts.
• Create infographics from data-driven content: Visualize data from your blog posts or research reports into informative infographics.

By repurposing your content, you can:

• Save time: Reduce the time spent on creating new content from scratch.
• Increase reach: Expand your audience by publishing content on different platforms.
• Improve engagement: Cater to different learning styles and preferences by offering content in various formats.

Creating Images for Your Content

When it comes to creating images for your content, you have three main options:

• Use Canva: A popular graphic design platform that offers a wide range of templates, design tools, and features. With Canva Pro, you can access premium templates and design elements, use advanced design tools like background remover, and collaborate with team members in real-time. Canva. (n.d.). Canva Design School. Retrieved from https://designschool.canva.com/ (Accessed: October 14, 2025)
• Hire a Freelancer on Fiverr: If you’re short on time or not design-savvy, you can hire a freelancer on Fiverr to create custom graphics for you. Fiverr offers a wide range of design services, including graphic design, logo creation, and social media graphics. Fiverr. (n.d.). Graphic Design Services. Retrieved from https://www.fiverr.com/categories/graphics-design (Accessed: October 14, 2025)
• Use any AI generating resource within the platform or editor that you already have access. If you do this, ensure that you have permission to share, promote, etc.

Tips for Creating Images with Canva

• Use pre-designed templates to save time and get started quickly
• Customize templates to fit your brand’s style and tone
• Experiment with different design elements, like fonts, colors, and shapes
• Use Canva’s collaboration tools to work with team members or clients
• By repurposing your content and creating engaging images, you can maximize your content’s potential and reach a wider audience.

Resources

[1] Moz. (n.d.). Beginner’s Guide to SEO. Retrieved from https://moz.com/beginners-guide-to-seo/ (Accessed: October 14, 2024)

[2] Adobe. (n.d.). How Often Should Creators Post on Social Media? Retrieved from https://www.adobe.com/…/blog/consistent-posting-creators (Accessed: October 14, 2024)

[3] Content Marketing Institute. (2024). B2B Content Marketing: 2024 Benchmarks, Budgets, and Trends. https://contentmarketinginstitute.com/…/b2b-content…/ (Accessed: October 14, 2024)

[4] Canva. (n.d.). Canva Design School. Retrieved from https://designschool.canva.com/ (Accessed: October 14, 2024)

[5] Fiverr. (n.d.). Graphic Design Services. Retrieved from https://www.fiverr.com/categories/graphics-design (Accessed: October 14, 2024)

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