Full disclaimer below, shortened disclaimer here: This post provides general educational information only and is not intended as financial, investment, or tax advice. Consult with a qualified professional before making any financial decisions. For personalized financial planning or investment advice, please contact Blueprint Investments and Tax Planning. Why your investment strategy should work like a well-balanced Pokémon team What If Building Wealth Worked Like Building a Pokémon Team? Here’s a question most financial advisors would never ask: What does a champion Pokémon trainer and a successful investor have in common? Everything, actually. Think aboutContinue reading “Gotta Catch ‘Em All: The Pokémon Approach to Building Your Financial Portfolio”
Author Archives: A Otting
Consumer Debt Reaches $18.20 Trillion: What You Need to Know
The numbers are in, and they’re sobering. According to Equifax’s National Market Pulse report released February 24, 2026, total U.S. consumer debt reached $18.20 trillion by the end of 2025 — up 3.7% from a year earlier. Credit card balances alone hit $1.12 trillion, and the data shows a troubling “K-shaped divide”: higher-income consumers areContinue reading “Consumer Debt Reaches $18.20 Trillion: What You Need to Know”
Trading Cards to Trading Stocks: What Pokémon Taught Me About Investing
The surprisingly solid financial lessons hiding in your childhood card collection This post provides general educational information only and is not intended as financial, investment, or tax advice. Consult with a qualified professional before making any financial decisions. For personalized financial planning or investment advice, please contact Blueprint Investments and Tax. That Holographic Charizard Taught You More About Money Than You Realized Remember the thrill of opening a fresh pack of Pokémon cards? The hope that this pack—this one right here—would contain that rare holographic card everyone wanted? That feeling? That’s the same rushContinue reading “Trading Cards to Trading Stocks: What Pokémon Taught Me About Investing”
The Hidden Connection Between Marketing ROI and Financial Health
Over the past several posts, we’ve explored the art and science of content marketing. We’ve celebrated powerful storytelling from brands like Dove, Nike, and Vitality. We’ve dug into measuring ROI and making data-driven marketing decisions. But here’s something I’ve noticed working with small to mid-sized business owners: the same discipline that makes marketing successful isContinue reading “The Hidden Connection Between Marketing ROI and Financial Health”
Maximizing Your Content’s ROI: Measuring Success and Making Data-Driven Decisions
The 15-Minute Daily AI Habit That Transforms Your Business
The Story Behind the Numbers: Why Great Storytelling Needs Great Data
Over the past few posts, we’ve explored the power of storytelling in content marketing through some inspiring examples. We’ve seen Dove challenge beauty standards and grow from $2.5 billion to $4 billion. We watched Nike dominate the 2025 Super Bowl with 66 million Instagram views in 24 hours. We witnessed Vitality flip an entire industryContinue reading “The Story Behind the Numbers: Why Great Storytelling Needs Great Data”
The Leadership Lessons Presidents Taught Us (That Your Small Business Needs Now)
What Washington, Lincoln, and Roosevelt can teach modern entrepreneurs about leading in uncertain times Happy President’s Day. Now, What Does This Have to Do With Your Business? Here’s a question you probably weren’t expecting today: What do George Washington, Abraham Lincoln, and Theodore Roosevelt have in common with your small business? More than you think.Continue reading “The Leadership Lessons Presidents Taught Us (That Your Small Business Needs Now)”
How Vitality Won Awards and Doubled Sales Through Storytelling
Insurance is, by most accounts, one of the toughest products to make exciting. It’s technical, complicated, and often brings up uncomfortable thoughts about mortality. Yet health and life insurance company Vitality managed to not only capture attention but also drive remarkable business results by flipping the entire category narrative on its head. Their campaign didn’tContinue reading “How Vitality Won Awards and Doubled Sales Through Storytelling”