Category Archives: Marketing

The Story Behind the Numbers: Why Great Storytelling Needs Great Data

Over the past few posts, we’ve explored the power of storytelling in content marketing through some inspiring examples. We’ve seen Dove challenge beauty standards and grow from $2.5 billion to $4 billion. We watched Nike dominate the 2025 Super Bowl with 66 million Instagram views in 24 hours. We witnessed Vitality flip an entire industryContinue reading “The Story Behind the Numbers: Why Great Storytelling Needs Great Data”

The Leadership Lessons Presidents Taught Us (That Your Small Business Needs Now)

What Washington, Lincoln, and Roosevelt can teach modern entrepreneurs about leading in uncertain times Happy President’s Day. Now, What Does This Have to Do With Your Business? Here’s a question you probably weren’t expecting today: What do George Washington, Abraham Lincoln, and Theodore Roosevelt have in common with your small business? More than you think.Continue reading “The Leadership Lessons Presidents Taught Us (That Your Small Business Needs Now)”

How Vitality Won Awards and Doubled Sales Through Storytelling

Insurance is, by most accounts, one of the toughest products to make exciting. It’s technical, complicated, and often brings up uncomfortable thoughts about mortality. Yet health and life insurance company Vitality managed to not only capture attention but also drive remarkable business results by flipping the entire category narrative on its head. Their campaign didn’tContinue reading “How Vitality Won Awards and Doubled Sales Through Storytelling”

Empowering Women in Sports: Lessons from Nike’s 2025 Campaign

After nearly three decades away from the Super Bowl, Nike made a statement that reverberated far beyond the game. Their “So Win” campaign didn’t just mark a return to advertising’s biggest stage—it became a cultural moment that proved storytelling still has the power to move audiences in 2025. The Setup: 27 Years in the MakingContinue reading “Empowering Women in Sports: Lessons from Nike’s 2025 Campaign”

Storytelling That Changed Everything: How Dove’s Real Beauty Campaign Transformed a Brand

In our last post, we explored the power of storytelling in content marketing. Today, let’s look at one of the most compelling examples of brand storytelling in action—a campaign that not only captured hearts but also drove remarkable business results. The Challenge: An Industry Built on Insecurity In 2004, the beauty industry had a problem.Continue reading “Storytelling That Changed Everything: How Dove’s Real Beauty Campaign Transformed a Brand”

Unlocking the Power of Storytelling in Content Marketing

In a digital landscape saturated with information, how do you make your content stand out? The answer lies in one of humanity’s oldest traditions: storytelling. While data and facts have their place, stories have the unique ability to connect with audiences on a deeper, more emotional level—and that’s exactly what makes them invaluable in contentContinue reading “Unlocking the Power of Storytelling in Content Marketing”