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Main blog categories to follow: Financial Coaching, Marketing, and AI for Small Businesses
How Vitality Won Awards and Doubled Sales Through Storytelling
Insurance is, by most accounts, one of the toughest products to make exciting. It’s technical, complicated, and often brings up uncomfortable thoughts about mortality. Yet health and life insurance company Vitality managed to not only capture attention but also drive remarkable business results by flipping the entire category narrative on its head. Their campaign didn’t…
AI Quick Wins That Save 10+ Hours Per Week
Part 3 of our AI for Small Business series (for subscribers only) You know how to write effective prompts. Now let’s put that knowledge to work with four high-impact use cases that deliver immediate results for virtually any small business. These aren’t theoretical—they’re battle-tested tactics that can each save you 2-4 hours per week. Implement…
Empowering Women in Sports: Lessons from Nike’s 2025 Campaign
After nearly three decades away from the Super Bowl, Nike made a statement that reverberated far beyond the game. Their “So Win” campaign didn’t just mark a return to advertising’s biggest stage—it became a cultural moment that proved storytelling still has the power to move audiences in 2025. The Setup: 27 Years in the Making…
Storytelling That Changed Everything: How Dove’s Real Beauty Campaign Transformed a Brand
In our last post, we explored the power of storytelling in content marketing. Today, let’s look at one of the most compelling examples of brand storytelling in action—a campaign that not only captured hearts but also drove remarkable business results. The Challenge: An Industry Built on Insecurity In 2004, the beauty industry had a problem.…
The Prompt Formula: How to Get AI to Actually Understand What You Want
Part 2 of our AI for Small Business series for subscribers only If you tried AI and got disappointing results, the problem isn’t AI—it’s your prompts. Think of AI like delegating to an extremely talented but context-free assistant. Give vague instructions, get vague results. Give specific, detailed instructions, and you’ll get work that’s 80-90% ready…
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Amber Otting, RPC 