marketing – Amber Otting, RPC

Maximizing Your Content’s ROI: Measuring Success and Making Data-Driven Decisions

The Story Behind the Numbers: Why Great Storytelling Needs Great Data

Over the past few posts, we’ve explored the power of storytelling in content marketing through some inspiring examples. We’ve seen Dove challenge beauty standards and grow from $2.5 billion to $4 billion. We watched Nike dominate the 2025 Super Bowl with 66 million Instagram views in 24 hours. We witnessed Vitality flip an entire industryContinue reading “The Story Behind the Numbers: Why Great Storytelling Needs Great Data”

How Vitality Won Awards and Doubled Sales Through Storytelling

Insurance is, by most accounts, one of the toughest products to make exciting. It’s technical, complicated, and often brings up uncomfortable thoughts about mortality. Yet health and life insurance company Vitality managed to not only capture attention but also drive remarkable business results by flipping the entire category narrative on its head. Their campaign didn’tContinue reading “How Vitality Won Awards and Doubled Sales Through Storytelling”

Empowering Women in Sports: Lessons from Nike’s 2025 Campaign

After nearly three decades away from the Super Bowl, Nike made a statement that reverberated far beyond the game. Their “So Win” campaign didn’t just mark a return to advertising’s biggest stage—it became a cultural moment that proved storytelling still has the power to move audiences in 2025. The Setup: 27 Years in the MakingContinue reading “Empowering Women in Sports: Lessons from Nike’s 2025 Campaign”

Storytelling That Changed Everything: How Dove’s Real Beauty Campaign Transformed a Brand

In our last post, we explored the power of storytelling in content marketing. Today, let’s look at one of the most compelling examples of brand storytelling in action—a campaign that not only captured hearts but also drove remarkable business results. The Challenge: An Industry Built on Insecurity In 2004, the beauty industry had a problem.Continue reading “Storytelling That Changed Everything: How Dove’s Real Beauty Campaign Transformed a Brand”

Unlocking the Power of Storytelling in Content Marketing

In a digital landscape saturated with information, how do you make your content stand out? The answer lies in one of humanity’s oldest traditions: storytelling. While data and facts have their place, stories have the unique ability to connect with audiences on a deeper, more emotional level—and that’s exactly what makes them invaluable in contentContinue reading “Unlocking the Power of Storytelling in Content Marketing”

Create a Content Strategy That Drives Results

Creating a content strategy that drives real results for your business requires careful planning, execution, and measurement. Here’s a comprehensive guide to help you get started: Define Your Target Audience Set Clear Goals Develop a Content Plan Measure Success Tips for Success Resources [1] Content Marketing Institute. (2024). B2B Content Marketing: 2024 Benchmarks, Budgets, andContinue reading “Create a Content Strategy That Drives Results”

Content Repurposing for Busy Small Business Owners

As a busy small business owner, you invest time and effort into creating high-quality content. But did you know you can breathe new life into that content and reach a wider audience? Content repurposing is the process of transforming existing content into new formats. Here are some ideas to get you started [1]: By repurposingContinue reading “Content Repurposing for Busy Small Business Owners”