Author Archives: A Otting

Create a Content Strategy That Drives Results

Creating a content strategy that drives real results for your business requires careful planning, execution, and measurement. Here’s a comprehensive guide to help you get started: Define Your Target Audience Set Clear Goals Develop a Content Plan Measure Success Tips for Success Resources [1] Content Marketing Institute. (2024). B2B Content Marketing: 2024 Benchmarks, Budgets, andContinue reading “Create a Content Strategy That Drives Results”

The AI Wake-Up Call: Why Small Businesses Can’t Afford to Wait

The Hidden Cost of Manual Work If you’re a small business owner, you know this feeling: you’re constantly busy but never caught up. You spend hours crafting personalized emails, creating social media content, following up with leads, and analyzing what’s working—all while your actual expertise (the thing that makes your business valuable) sits on theContinue reading “The AI Wake-Up Call: Why Small Businesses Can’t Afford to Wait”

Content Repurposing for Busy Small Business Owners

As a busy small business owner, you invest time and effort into creating high-quality content. But did you know you can breathe new life into that content and reach a wider audience? Content repurposing is the process of transforming existing content into new formats. Here are some ideas to get you started [1]: By repurposingContinue reading “Content Repurposing for Busy Small Business Owners”

Five Essential SEO Tips for Business Growth

As a business owner or marketer, having a strong online presence is crucial for attracting new customers and growing your business. Here are five SEO tips to help you boost your online visibility: Resources [1] Moz. (n.d.). Beginner’s Guide to SEO. Retrieved from https://moz.com/beginners-guide-to-seo/ [2] Adobe. (n.d.). SEO Resources. Retrieved from https://business.adobe.com/topics/seo Subscribe to blogContinue reading “Five Essential SEO Tips for Business Growth”

AI 101: What Every Small Business Owner Needs to Know (But Was Too Busy to Ask)

The beginner’s guide to understanding AI—no tech degree required You Keep Hearing About AI. Here’s What It Actually Means for Your Business. Let’s be honest: you’ve been hearing about AI everywhere. Your LinkedIn feed is full of it. Every software company is adding “AI-powered” to their pitch. Your competitors are posting about it. Maybe you’veContinue reading “AI 101: What Every Small Business Owner Needs to Know (But Was Too Busy to Ask)”

Maximizing Your Content’s ROI: Measuring Success and Making Data-Driven Decisions

As a business owner or marketer, you invest time, effort, and resources into creating high-quality content. But how do you know if your content is generating a return on investment (ROI)? Measuring the success of your content is crucial to understanding its impact on your business and making data-driven decisions to optimize your content strategy.Continue reading “Maximizing Your Content’s ROI: Measuring Success and Making Data-Driven Decisions”

Why Your Budget Keeps Failing (And How to Fix It)

You’ve tried budgeting before. Maybe multiple times. You downloaded the app. You tracked every coffee purchase for three days. You felt motivated and organized. You were finally going to get your finances under control. Then life happened. An unexpected car repair. A friend’s birthday dinner. The groceries cost more than you estimated. You forgot aboutContinue reading “Why Your Budget Keeps Failing (And How to Fix It)”

Reviving Content Cadence: Why Consistency Matters in Content Marketing

Hey there! If you’re like me, you’ve probably started social media profiles or blogs in the past, only to let them go quiet when life got busy. I’m reviving my blog because I want to share my expertise with you. As a Financial Coach and Social Media Marketing Director, I’ve learned how to make theContinue reading “Reviving Content Cadence: Why Consistency Matters in Content Marketing”

6 Crucial Steps to Strong Google Rankings and Traffic-Pulling Power

Today’s online marketing buzz may focus obsessively on social media, but savvy promoters know that there’s plenty of life in search engines yet. Good rankings provide streams of targeted traffic at relatively little cost, and that’s something no online business can afford to ignore. However, quick and easy rankings on Google are a thing ofContinue reading “6 Crucial Steps to Strong Google Rankings and Traffic-Pulling Power”